What the hell should I measure?
There are a lot of blog posts about what a bad and a good metric or KPI is. Often they miss real examples. During my preparation for a Lean Analytics presentation I decided to summarize a couple of examples. We use some of these metrics in our handmade marketplace product www.guzuu.com. Depending on your business (model) the key metrics vary.
A classic and good measure is the conversion rate. If your run a webshop a typical metric could be: